starts with three classic Liberty of London prints with beautiful timeless feel; Capel, Eva Belle and Meadow Song. We love them worn wildly mixed just like true wildflowers…Read more about the history of these particular prints below.

We launch with two bases, a cotton loopback jersey in a heavier weight of 325gsm, lending itself beautifully to jumpers and joggers and carrying the vibrancy of the prints to a stunning depth. Our second base is a lightweight GOTS certified organic cotton in 140gsm weight which allows the jersey to drape beautifully and feel like you’re barely wearing it at all.

The unisex fit has been carefully considered; t-shirts being intentionally generous with drop shoulders and the joggers our favourite cut, not too lose and not too skinny, but just in that place between with the perfect amount of roll up if so wished.

Kids clothing is wide and baggy rather than tight and fitted - referencing Japanese silhouettes which we love.

Our print selection; although timeless and iconic; changes alongside seasons. So whilst you can wear Parlance endlessly we are a very small brand and can only make a limited quantity. We cannot wait for our little meadow to grow!

We hope you have truly wonderful moments out there with Parlance! Do remember to tag us at @p_arlance